Privacy Policy

Apple & Loom (“we,” “us,” “our”) operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). Apple & Loom is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so it cannot be linked to you. Depending on how you interact with the Services, we may collect or process:

  • Contact details: name, address, billing and shipping address, phone number, and email address.

  • Financial information: payment card and financial account details, transaction details, form of payment, and payment confirmation. (Payments are processed by Shopify/third-party processors; we do not store full card numbers.)

  • Account information: username, password, security questions, preferences and settings.

  • Transaction information: items you view, add to cart, add to your wishlist, or purchase, return, exchange, or cancel, and your order history.

  • Communications: information you include when you contact us, such as a customer-support inquiry or a gift message.

  • Device information: device, browser, and network information, IP address, and other unique identifiers.

  • Usage information: how and when you interact with and navigate the Services.

How We Collect Personal Information

  • Directly from you — when you create an account, place an order, subscribe, or contact us.

  • Automatically — from your device and through cookies and similar technologies when you use the Services.

  • From service providers— such as Shopify, payment processors, and shipping carriers acting on our behalf.

  • From partners or other third parties — such as marketing and analytics partners.

How We Use Your Personal Information

  • Provide and improve the Services: process payments, fulfill and ship orders, manage your account, handle returns/exchanges, enable reviews, remember preferences, and personalize your experience.

  • Marketing and advertising: send communications by email, text (with consent where required), or mail, and show you relevant ads — you can opt out at any time.

  • Security and fraud prevention: authenticate accounts, secure payments, and detect or prevent fraudulent, unsafe, or illegal activity.

  • Customer support and communication: respond to you and maintain our relationship with you.

  • Legal reasons: comply with applicable law and valid legal process, and enforce our terms and policies.

Cookies and Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to operate the store, remember your cart and preferences, measure performance, and support analytics and advertising. You can control cookies through your browser settings, and where required we provide a cookie banner and honor recognized opt-out signals such as Global Privacy Control (GPC).

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes, including:

  • Shopify, vendors, and other providers who perform services on our behalf (e.g., IT, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).

  • Business and marketing partners who provide marketing and advertising services (for example, Shopify’s personalized advertising). These partners use your information under their own privacy notices. Depending on where you live, you may direct us not to share your information for targeted advertising — see “Your Privacy Rights” and the California section below.

  • Third parties when you direct or consent to disclosure (e.g., shipping carriers, social widgets, or login integrations).

  • Our affiliates or within our corporate group.

  • In connection with a business transaction (merger, sale, or bankruptcy), to comply with legal obligations, or to protect and defend our rights and the rights of others.

We do not sell your personal information for money. Some sharing for targeted advertising may be considered a “sale” or “share” under certain state laws — see the California section for your opt-out rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes information about your use of the Services to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. For certain enhanced features, Shopify may use personal information about your interactions with our store and other merchants; in those cases Shopify is responsible for that processing. To learn more, see the Shopify Consumer Privacy Policy (shopify.com/legal/privacy/app-users) and the Shopify Privacy Portal (privacy.shopify.com/en).

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of those sites; please review their policies before providing information. Our inclusion of a link does not imply endorsement.

Children’s Privacy

Our Services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13 (or under the age of majority in your jurisdiction). If you believe a child has provided us personal information, please contact us using the details below, and we will delete it. As of the effective date of this Policy, we do not have actual knowledge that we “sell” or “share” (as defined by applicable law) the personal information of individuals under 16 years of age.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of these rights. They are not absolute and may not apply in all cases:

  • Access / Know: request the personal information we hold about you.

  • Delete: request deletion of personal information we maintain about you.

  • Correct: request correction of inaccurate personal information.

  • Portability: receive a copy and, in certain cases, request transfer to a third party.

  • Opt out of “sale” / “share” / targeted advertising: where applicable, opt out via our “Do Not Sell or Share My Personal Information” link. We honor recognized opt-out signals such as GPC.

  • Manage communications: unsubscribe from promotional emails at any time; we may still send transactional messages about your orders.

To exercise a right, contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity, and you may use an authorized agent (with proof of authorization). We respond within the time required by law.

Additional Disclosures for California Residents

If you are a California resident, the CCPA/CPRA provides the rights above, plus the right to opt out of the sale or sharing of personal information and to limit the use of sensitive personal information. In the past 12 months we have collected the categories of personal information described in “Personal Information We Collect,” for the purposes described in “How We Use Your Personal Information,” and disclosed categories to the recipients described in “How We Disclose Personal Information.” To opt out of sharing for targeted advertising, use our “Do Not Sell or Share My Personal Information” link or contact us.

Notice of Financial Incentive

We may offer a discount (for example, 10% or 20% off your first order) when you subscribe to our email list. This is a financial incentive under California law. When you sign up, we collect your email address; you may withdraw at any time by unsubscribing. We offer this incentive because the value of the data you provide is reasonably related to the value of the offer to our business; the incentive is optional and you can shop without joining.

Contests, Giveaways, and Promotions

From time to time we run contests, giveaways, and promotions, including on social media platforms such as Instagram. If you enter, we collect the information needed to administer the promotion — for example, your name, email address or social media handle, and anything else required by that promotion’s rules. Each promotion may have its own official rules, which control if they conflict with this Policy. Our promotions are intended for adults, and entrants must meet the eligibility requirements stated in the rules. Our promotions are not sponsored, endorsed, administered by, or associated with any social media platform on which they run.

User Content, Reviews, and Photos

You may share content with us — such as product reviews, comments, or photos — including by tagging us or using our hashtags on social media, or by entering a giveaway. If you submit or tag such content, you grant us permission to use, display, and repost it in connection with our business (for example, on our website, in emails, or on our social channels). If your content includes an image of a child, you confirm that you are the child’s parent or legal guardian and that you consent to our use of that image as described. Please only submit content you have the right to share. You may ask us to remove content featuring you or your child at any time by contacting us using the details below.

Security and Retention

No security measures are perfect, and information sent to us may not be secure in transit; please do not send sensitive information through unsecured channels. We retain personal information for as long as needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the Standard Contractual Clauses, unless the destination provides an adequate level of protection.

Complaints

If you have a complaint about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal a decision or to lodge a complaint with your local data-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised policy here, update the “Last updated” date, and provide notice as required by law.

Contact Us

If you have questions about our privacy practices or this Policy, or wish to exercise your rights, contact us:

Apple & Loom

524 W 23rd St, New York, NY 10011

Email: support@appleandloom.com

Phone: +1 415-517-2911